Purpose built solutions custom designed for your business

Brand Building

• Identifying and establishing a differentiated brand identity that resonates with your target audience

• Concept building for new products, product lines, and brand extensions

• Curating a brand story and preparing pitch decks for investor and retailer pitches

Marketing Strategy

• Building balanced and effective multi-year strategic marketing plans

• P&L modelling for topline growth with underpinning from customer acquisition cost (CAC), customer lifetime value (LTV), and gross + operational margin optimization

• Distribution strategy for DTC and retail-based businesses

Social Media

• Developing organic social content strategy to differentiate and diversify

• Implementing best practices to optimize reach and engagement

• Connecting with ecommerce and analytic engines to understand purchase funnel and attribution

Influencer Marketing

• targeting the right influencers and managing budget to avoid inflated or above market rates

• handling relationship, contract terms, communication and deliverables

• Robust analytical analysis to identify which influencers are most cost effective and should be reactivated

Acquisition Marketing

• Facebook advertising setup and optimization to drive sustainable CPAs through smart prospecting and retargeting ad campaigns

• Google and SEM paid campaigns that don't throw away money on customers already captured organically

• Affiliate marketing that doesn't erode brand equity or capture unprofitable customers

Retention Marketing & CRM

• Using cross channel initiatives to nurture the customer relationship and derive maximum lifetime value

• Highly relevant and engaging email spanning transactional, lifecycle and automated campaigns

• Scoping and implementing loyalty programs that customers care about and want to participate in